What’s a Featured Snippet?

A featured snippet is the short answer box you see at the top of Google when you search things like:

  • “how to volunteer in nz”
  • “what does a charitable trust do”
  • “how to apply for community funding”

It appears above all other results — often called “position zero.”

Google pulls this answer from a webpage it believes is:

  • trustworthy
  • clear
  • well-structured
  • directly answering the searcher’s question

Featured snippets can appear as:

  • a paragraph
  • a list
  • a table
  • a video

⭐ Why Featured Snippets Matter for Charities in Aotearoa

  1. Search is now conversational

People search using natural questions — and AI tools (Google AI Overviews, Siri, Alexa, ChatGPT) often take answers from featured snippets.

  1. You stay visible in “zero-click” searches

People often get the answer without clicking anything. A snippet ensures your name is still seen, building trust and recognition.

  1. It boosts credibility

If Google features your content, people assume it’s reliable — great for funders, donors, and supporters.

  1. Stronger engagement for the right queries

Even if not everyone clicks, people who are looking for help, services, or ways to support you are more likely to click your link.

  1. It helps charities compete without spending

You don’t need paid ads to appear at the top — snippets give you free visibility.

⭐ How to Earn a Featured Snippet

It’s not luck — it’s structure.

  1. Answer questions directly

Keep answers short, clear, and placed high on the page.

  1. Use clean formatting

Google prefers:

  • bullet points
  • numbered steps
  • headings
  • simple paragraphs
  1. Match search intent

Write content people are actually searching for, such as:

  • “how to get support for [cause] in NZ”
  • “what funding options are available”
  • “how to volunteer for…”
  1. Keep content trustworthy and up to date

Accurate, clear information performs best.

  1. Publish helpful, community-focused content

Examples:

  • “How to access support for…”
  • “What does [issue] mean for Aotearoa?”
  • “How to volunteer in your community”
  • “How to apply for funding in NZ”

Useful content = higher snippet chances.

Why This Matters for Your Kaupapa

Featured snippets help charities:

  • reach people who need your services
  • grow awareness of your cause
  • attract volunteers and donors
  • build credibility and trust
  • stand out online without paying for ads

For small and mid-size charities, this can be a major visibility boost.

How Code Digital Helps

We support organisations by:

  • identifying snippet opportunities
  • improving structure and clarity
  • creating snippet-friendly content
  • strengthening SEO + digital capability
  • ensuring your kaupapa is visible and trusted

We focus on clear, honest, purpose-led digital support that grows your impact.

⭐ Want to Improve Your Visibility?

👉 Book a Free Digital Check-In
👉 Ask About SEO & Content Support

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